You are currently browsing the tag archive for the ‘Bealls’ tag.
Tropix is Bealls’ outdoor brand for Home. This first group is called Island Oasis and the parrot I drew for it was affectionately nick-named Hank around the office. So look for Hank in our brand new spring program in stores now. ;) Also, just a note – the colors on the web are looking kind of yucky. It could just be my monitor, but these are definitely more pure and vibrant in real life.
Island Oasis
Dinner – Melamine
Salad - Melamine
Cereal Bowl - Melamine
Tidbit Tray - Melamine
Oval Tray with Handles - Melamine
Oblong Tray - Melamine
Flower Bowl Set (I just designed the packaging on these, not the bowls)
DOF – Acrylic
Highball - Acrylic
Beverage with Straw
Cocktail Shaker
Cooler Set (Tom Collins) with Parrot drink stirrers!
Iced Tea Jar
Tervis Tumblers with Hank!
The Island Oasis group went along with 2 other color coordinated themes, Oasis Stripe and Splish Splash. My good friend and college classmate from Ringling, Abby Henderson created the super cute Splish Splash group!
Splish Splash – Dinner Plate
This second group was one I actually worked on over a year ago as a freelancer. It was my first project for Bealls’ Home division. My now co-worker Lenny Brinetti actually drew the original flowers for this art group, and I was responsible for taking the print and placing the art on all the items. I had to create different options with placement and trim, as well as design how the sculptural ceramic pieces would look. It’s called Tropical Gardens and is still in stores.
Tropical Gardens
Dinner – Melamine
Salad - Melamine
Cereal Bowl - Melamine
Tidbit Tray - Melamine
Oval Tray with Handles - Melamine
Set of 3 Bowls w/Lids
DOF - Silk-screened Acrylic
Highball - Silk-screened Acrylic
DOF – Embossed
Highball – Embossed
Set of 4 Ice Tea – Glass Hand Paint
Set of 4 All Purpose Goblets - Glass Hand Paint
Chip & Dip Platter – Ceramic
Set of 4 Spreaders - Ceramic
Dip Bowl & Spreader Set - Ceramic
Condiment Serving Set - Ceramic
There was also a sectional melamine chip & dip platter, but I don’t have a picture of it.

Copyright © 2010 BDSRCO, Inc.
Palm Island has a pretty big program for Spring at Bealls and this was the first project I was asked to work on when I first got hired in house back in April. For as many items as you see here, it’s safe to say there were at least 5 times as many prints/color-way options as you see here before the buyers narrowed it down to the final combos they wanted in stores. So a lot of work, but I’m happy with it for my first big project. :) Here you’ll see the handbags (Large, Medium and Small totes) and flip-flops, but in store you should be able to find the hats as well. Matching beach towels will be out soon, hopefully I’ll get them posted as soon as their online.
Nautical Group
Winging It
Anchorific
Bamboo Lattice
Brights/Tropical
Leaf Medallion
Mosaical Fish
Reef
Bahama Leaf (I think this might be my favorite)
Sand Dollar
Anchor
Fish
Sand Dollar
Sea Turtle
Hibiscus Flower
Copyright © 2010 BDSRCO, Inc.
Over the holidays some of the prints I did while freelancing and in house came out in our Misses brand – NUE Options. The items below are found in a mixture of Missy, Petite and Plus. Most of them can still be found in store now, but probably not for much longer.
The two cardigans I actually got to help place the artwork in the flat, place the rhinestones/embellishments, and make suggestions for button style. Ultimately the final decisions are made by the buyers, but I had my hands in more than just the art on these.
Copyright © 2010 BDSRCO, Inc.
I designed the artwork on these shirts that you can find at Bealls right now and a portion of the proceeds go to the Guy Harvey Ocean Foundation’s efforts to study and restore damaged ecosystems and marine wildlife in the Gulf of Mexico.
These are the Juniors shirts I worked on, you can also shop for them online here: http://www.beallsflorida.com/page?name=page-shop&top=52&major=105&minor=108
And these are the Misses shirts I worked on, that you can find here: http://www.beallsflorida.com/page?name=page-shop&top=52&major=53&minor=56
Copyright © 2010 BDSRCO, Inc.
A year ago I started my first freelance assignment with Bealls Department Stores. They asked me to create a series of Florida icons for their in-house brand Sunbay. They were scheduled to purchase 5 designs, but upon seeing all 10 sketches they decided to purchase 7 finals. Here are the 7 final designs I turned in:
The in-house artists then prepared the artwork in the color palette for that delivery, and the buyer chose which pieces they wanted to purchase. There were different designs purchased for Misses, Petite and Positively Plus. And the artists also created an all-over repeat using the icons, which were used on the 3/4 sleeve shirts.
Here are some examples of the basic v-neck tees that are in stores now:
Positively Plus:
3/4 Sleeve all-over print:
These are just the images I was able to get from the Bealls online store, there may be more versions in-store. Here is a link to the Sunbay section. Keep in mind that this link will eventually expire.
Copyright © 2010 BDSRCO, Inc.
A few months ago I was given an interview assignment before I started working on projects for the Home division at Bealls. I basically had 24 hours notice to do a bed in a bag design. I never posted it, but here were the results:
I wanted to keep to a pretty conservative theme and color palette to show that I can be sensitive to the Florida customer.
And yes that bedroom template might look familiar. It was the one I created for my Culture Pattern Bedroom, but I was glad to have something ready to use on such a quick project.
I know that I have not posted anything in quite a while but I have been working on a lot of different things actually. I’m surprised and also happy to say that I’m making a decent living on freelancing – some design, some illustration (probably about 50/50). I’m doing work for a local publication/crafting materials company called TJ Designs. It’s mostly design/layout work for packaging and print materials related to vintage themes and ephemera for Altered Artwork, Card-Making, Rubber Stamping, and Scrap-booking. Since they are products owned by the company I can’t really post much from what I’m doing there.
I also have been continuing to freelance for Lotus and Knickers for which I plan to post a lot of the design work I’ve done for our advertising, eventually. (Up till now I’ve only posted illustration work.)
My biggest and most exciting client in my life right now though is Bealls department stores. I wanted to wait a little while before posting anything about it in case it didn’t work out. I also won’t be able to post a lot of things I’ll do for them until after they are in stores. But here’s a little bit to show what I’ve been doing so far:
When I first started interviewing they asked me to do some “Florida Friendly” icons as sort of a test run. This was all the direction I had so they are for a variety of customer demographics and aren’t based on any of Bealls’ actually lines/or current color palettes.
Shortly after the interviews they gave me my first freelance assignment! I was given 4 patterns that hey had purchased at a trade show and was asked to translate them into vectors/perfect repeats for their pattern library. Here they are: one 1-way repeat and three 4-way repeats.

Copyright © 2010 BDSRCO, Inc.


























