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40% off Palm Island Flip Flops, Hats & Beach Bags for Ladies Reg. 16.00-46.00 sale 9.60-27.60

Palm Island has a pretty big program for Spring at Bealls and this was the first project I was asked to work on when I first got hired in house back in April.  For as many items as you see here, it’s safe to say there were at least 5 times as many prints/color-way options as you see here before the buyers narrowed it down to the final combos they wanted in stores.  So a lot of work, but I’m happy with it for my first big project. :)  Here you’ll see the handbags (Large, Medium and Small totes) and flip-flops, but in store you should be able to find the hats as well.  Matching beach towels will be out soon, hopefully I’ll get them posted as soon as their online.

Nautical Group

Winging It

Palm Island™  Sailboats Large Canvas TotePalm Island™ Sailboats Medium Canvas TotePalm Island™ Sailboats Small Canvas Tote

Anchorific

Palm Island™ Anchors Large Canvas Tote

Palm Island™ Anchors Medium Canvas TotePalm Island™ Anchors Small Canvas Tote

Bamboo Lattice

Palm Island™ Bamboo Print Large Canvas TotePalm Island™ Bamboo Print Medium Canvas Tote

Palm Island™ Bamboo Print Small Canvas Tote

Brights/Tropical

Leaf Medallion

Palm Island™ Bright Flowers Large Tote

Palm Island™ Bright Flowers Medium TotePalm Island™ Bright Flowers Small Tote

Mosaical Fish

Palm Island™ Aqua Fish Large Canvas TotePalm Island™ Aqua Fish Medium Canvas TotePalm Island™ Aqua Fish Small Canvas Tote

Reef

Palm Island™ Coral Large Canvas TotePalm Island™ Coral Medium Canvas Tote

Palm Island™ Coral Small Canvas Tote

Bahama Leaf (I think this might be my favorite)

Palm Island™ Leaves Large Canvas TotePalm Island™ Leaves Medium Canvas TotePalm Island™ Leaves Small Canvas Tote

Sand Dollar

Palm Island™ Sand Dollar Large Canvas TotePalm Island™ Sand Dollar Medium Canvas TotePalm Island™ Sand Dollar Small Canvas Tote

Anchor

Palm Island™ Jolie Anchor Flip Flops

Fish

Palm Island™ Jolie Fish Flip Flops

Sand Dollar

Palm Island™ Jolie Sand Dollar Flip Flops

Sea Turtle

Palm Island™ Jolie Sea Turtle Flip Flops

Hibiscus Flower

Palm Island™Jolie Tropical Flower Flip Flops

Copyright © 2010 BDSRCO, Inc.

I designed the artwork on these shirts that you can find at Bealls right now and a portion of the proceeds go to the Guy Harvey Ocean Foundation’s efforts to study and restore damaged ecosystems and marine wildlife in the Gulf of Mexico.

These are the Juniors shirts I worked on, you can also shop for them online here: http://www.beallsflorida.com/page?name=page-shop&top=52&major=105&minor=108

And these are the Misses shirts I worked on, that you can find here: http://www.beallsflorida.com/page?name=page-shop&top=52&major=53&minor=56

Copyright © 2010 BDSRCO, Inc.

A year ago I started my first freelance assignment with Bealls Department Stores.  They asked me to create a series of Florida icons for their in-house brand Sunbay. They were scheduled to purchase 5 designs, but upon seeing all 10 sketches they decided to purchase 7 finals.  Here are the 7 final designs I turned in:

The in-house artists then prepared the artwork in the color palette for that delivery, and the buyer chose which pieces they wanted to purchase.  There were different designs purchased for Misses, Petite and Positively Plus.  And the artists also created an all-over repeat using the icons, which were used on the 3/4 sleeve shirts.

Here are some examples of the basic v-neck tees that are in stores now:

Positively Plus:

3/4 Sleeve all-over print:

These are just the images I was able to get from the Bealls online store, there may be more versions in-store.  Here is a link to the Sunbay section. Keep in mind that this link will eventually expire.

Copyright © 2010 BDSRCO, Inc.

A few of my friends and I started a blog a long time ago called The Underlings.  It has morphed and transformed a few times…I think we even scrapped the older posts and re-began after graduation last year.  Anyways we have decided to simplify our “assignments” into monthly objects, word topics, and the news is always an open option for sketchbooking.  So that we are not trying to take on a full on project whilst doing all of our regular work as well.  So check out the link to see my friend’s sketches too.  But here were my posts, I didn’t spend too much time on them though:

This is how Ray and I were dressed the first week of January when we visited Atlanta for Passion.

This is a shelf I drew in less than 5 minutes at the end of teaching 4′s and 5′s in church on Sunday.  All the toys were being played with.

And this isn’t for the Underlings, it’s just my “purply” page.  I’ve been really into my purple pen lately.  Too bad the moleskine paper is so yellow, I’m just trying to use up an old book before buying a new one.

It always takes me forever to get around to scanning my sketchbook pages, but here’s a compilation of pages from this last semester at school, and a few from this summer.  I need to get a new sketchbook to fill now…

 

I know that I have not posted anything in quite a while but I have been working on a lot of different things actually. I’m surprised and also happy to say that I’m making a decent living on freelancing – some design, some illustration (probably about 50/50). I’m doing work for a local publication/crafting materials company called TJ Designs. It’s mostly design/layout work for packaging and print materials related to vintage themes and ephemera for Altered Artwork, Card-Making, Rubber Stamping, and Scrap-booking. Since they are products owned by the company I can’t really post much from what I’m doing there.

I also have been continuing to freelance for Lotus and Knickers for which I plan to post a lot of the design work I’ve done for our advertising, eventually. (Up till now I’ve only posted illustration work.)

My biggest and most exciting client in my life right now though is Bealls department stores. I wanted to wait a little while before posting anything about it in case it didn’t work out. I also won’t be able to post a lot of things I’ll do for them until after they are in stores. But here’s a little bit to show what I’ve been doing so far:

When I first started interviewing they asked me to do some “Florida Friendly” icons as sort of a test run. This was all the direction I had so they are for a variety of customer demographics and aren’t based on any of Bealls’ actually lines/or current color palettes.

Shortly after the interviews they gave me my first freelance assignment! I was given 4 patterns that hey had purchased at a trade show and was asked to translate them into vectors/perfect repeats for their pattern library. Here they are: one 1-way repeat and three 4-way repeats.

Copyright © 2010 BDSRCO, Inc.


So Carter’s is going to be back on campus tomorrow! I didn’t get as many pieces done as I would have liked to for them, but here are the new ones I’ve done and have never posted before. Some are following their format very closely as they requested and others have a little more of my own flair. Thesis show and career stuff is consuming my life right now…will post other tid bits after the show!

I was preparing to post the new application elements I’ve recently created for some of my portfolio pieces and I realized I hadn’t posted some of these things originally. So here is the little three ring notebook diagram I made to display another application of my beach girlie design:This is just one pattern design that I made using some characters I did in the Carter’s workshop:This is a personal project I never posted, inspired by Peyton the 3 1/2 year old I’ve been babysitting for almost 3 years:
And these are the applications for the art, a magnet toy (the new paper doll) and a flash dress up game concept, which I intend to learn how to actually make/design more thouroughly one day:
And one possible application for the tropical watercolors could be for a restaurant menu:


I made some clothing flats this weekend to apply a few of the things I made in the Carter’s Workshop to. Haven’t really started on the full blown portfolio for them yet…just updating my portfolio presentation a little bit for now.

Okay, so the Hallmark workshop was really fun this year, we did a lot more creating and learned a lot more about what it would be like to actually work for Hallmark.

Here is the editorial I chose, from the ones they provided, to design a card for:

Here is what the front looks like closed:

Front and back of the exterior – see the heart sunset is a cut out:

Interior reveal:

I ultimately think I made the card assignment a little harder on myself than I needed to, simply because I chose editorial intended for a man and I tend to have much more feminine/children style. I created something that I know my husband would like to receive – but probably more because it would be from me, than he would necessarily have liked it if I had picked it out for him at the store. I did my best to man it up-using a more angular style and going for more of a sunrise color scheme than sunset. But it’s probably still too girly.

So they also had some little side assignments for us like drawing a deer, (or flower or bird), in multiple styles for different types of card recipients. i.e. masculine, feminine, funny, children, etc. So we doodled in our sketchbooks for about half an hour.

On the first night they had us illustrate words and phrases, and I was a little put on the spot because I don’t usually doodle words. After I went home and played around on my own I started to really like the idea…just wished I had been doing it all along before.

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All Images Copyright © Jessica Willett 2011 - Unless otherwise notated.
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