You are currently browsing the category archive for the ‘Product Development’ category.
The beach towels finally came out! Some match the Palm Island handbags and flip flops, others are a part of our Tropix brand and tie into our seasonal themes like Island Oasis and Splish Splash. A few of these also were made into Tervis Tumblers that I shared on a previous post. Enjoy!
Palm Island Jacquard Beach Towels (Really nice and big at 40″ x 70″ – I bought the Sea Turtle one!)
Anchorific
Bahama Leaf
Reef
Palm Trees
Sand Dollar
Sea Turtle
Palm Island Fiber Reactive Beach Towels
Leaf Medallion
Mosaical Fish
Palm Avenue
Sand Dollar
Winging It
Tropix Fiber Reactive Beach Towels
Beach Walk
Island Oasis (Hank!)
Palm Tones
Pink Summer
Sea Turtle Currents (Blue & Green)
Seascape
Wild Flower

Sunset Breeze
Bird in Paradise
Umbrella Beach (This one’s my favorite! I already bought it :)
And just because you can’t get enough of Hank….
Palm Island Home – Island Oasis Picture Frame
Currently you can find the Tropix striped beach towels I designed in store for Spring. There should also be a whole line of towels with fun/scenic designs, but they haven’t shown up online yet. If you see any in stores let me know!
Citrus Candy Stripe
Regatta Stripe
Confetti Stripe
Seaside Stripe
Celebration Stripe
Americana Stripe (I also designed this clear belly-band packaging!)
Tervis!
16 oz Embroidered Patch:
Sea Turtle Currents
Flamingo Paradise
Set of 4 16 oz Embroidered Patch:
Flip Flops
16 oz Coffee Wrap:
Beach Walk
Sunset Breeze
24 oz Big T:
These ones actually have a really cool transparent look to them, it’s not showing up in the online photo though for some reason.
Palm Tones
Sea Turtle Currents
Copyright © 2010 BDSRCO, Inc.
Tropix is Bealls’ outdoor brand for Home. This first group is called Island Oasis and the parrot I drew for it was affectionately nick-named Hank around the office. So look for Hank in our brand new spring program in stores now. ;) Also, just a note – the colors on the web are looking kind of yucky. It could just be my monitor, but these are definitely more pure and vibrant in real life.
Island Oasis
Dinner – Melamine
Salad - Melamine
Cereal Bowl - Melamine
Tidbit Tray - Melamine
Oval Tray with Handles - Melamine
Oblong Tray - Melamine
Flower Bowl Set (I just designed the packaging on these, not the bowls)
DOF – Acrylic
Highball - Acrylic
Beverage with Straw
Cocktail Shaker
Cooler Set (Tom Collins) with Parrot drink stirrers!
Iced Tea Jar
Tervis Tumblers with Hank!
The Island Oasis group went along with 2 other color coordinated themes, Oasis Stripe and Splish Splash. My good friend and college classmate from Ringling, Abby Henderson created the super cute Splish Splash group!
Splish Splash – Dinner Plate
This second group was one I actually worked on over a year ago as a freelancer. It was my first project for Bealls’ Home division. My now co-worker Lenny Brinetti actually drew the original flowers for this art group, and I was responsible for taking the print and placing the art on all the items. I had to create different options with placement and trim, as well as design how the sculptural ceramic pieces would look. It’s called Tropical Gardens and is still in stores.
Tropical Gardens
Dinner – Melamine
Salad - Melamine
Cereal Bowl - Melamine
Tidbit Tray - Melamine
Oval Tray with Handles - Melamine
Set of 3 Bowls w/Lids
DOF - Silk-screened Acrylic
Highball - Silk-screened Acrylic
DOF – Embossed
Highball – Embossed
Set of 4 Ice Tea – Glass Hand Paint
Set of 4 All Purpose Goblets - Glass Hand Paint
Chip & Dip Platter – Ceramic
Set of 4 Spreaders - Ceramic
Dip Bowl & Spreader Set - Ceramic
Condiment Serving Set - Ceramic
There was also a sectional melamine chip & dip platter, but I don’t have a picture of it.

Copyright © 2010 BDSRCO, Inc.
Palm Island has a pretty big program for Spring at Bealls and this was the first project I was asked to work on when I first got hired in house back in April. For as many items as you see here, it’s safe to say there were at least 5 times as many prints/color-way options as you see here before the buyers narrowed it down to the final combos they wanted in stores. So a lot of work, but I’m happy with it for my first big project. :) Here you’ll see the handbags (Large, Medium and Small totes) and flip-flops, but in store you should be able to find the hats as well. Matching beach towels will be out soon, hopefully I’ll get them posted as soon as their online.
Nautical Group
Winging It
Anchorific
Bamboo Lattice
Brights/Tropical
Leaf Medallion
Mosaical Fish
Reef
Bahama Leaf (I think this might be my favorite)
Sand Dollar
Anchor
Fish
Sand Dollar
Sea Turtle
Hibiscus Flower
Copyright © 2010 BDSRCO, Inc.
Over the holidays some of the prints I did while freelancing and in house came out in our Misses brand – NUE Options. The items below are found in a mixture of Missy, Petite and Plus. Most of them can still be found in store now, but probably not for much longer.
The two cardigans I actually got to help place the artwork in the flat, place the rhinestones/embellishments, and make suggestions for button style. Ultimately the final decisions are made by the buyers, but I had my hands in more than just the art on these.
Copyright © 2010 BDSRCO, Inc.
I designed the artwork on these shirts that you can find at Bealls right now and a portion of the proceeds go to the Guy Harvey Ocean Foundation’s efforts to study and restore damaged ecosystems and marine wildlife in the Gulf of Mexico.
These are the Juniors shirts I worked on, you can also shop for them online here: http://www.beallsflorida.com/page?name=page-shop&top=52&major=105&minor=108
And these are the Misses shirts I worked on, that you can find here: http://www.beallsflorida.com/page?name=page-shop&top=52&major=53&minor=56
Copyright © 2010 BDSRCO, Inc.
These are the next pieces I did for Bealls as a freelancer last year. I was asked to create floral elements in watercolor and translate them to illustrator. The in house artists/designers then arranged these elements how they wanted them on the garment. I really like the way they arranged them on these white dolman sleeved v-necks. As a part of the Coral Bay line it’s also a nice price point. I’ve only seen two of the designs I did online, but the other two may be in stores as well. I just haven’t had a chance to check yet. Here’s the link to the online store page: http://www.beallsflorida.com/page?name=page-shop&top=52&major=53&minor=60
Copyright © 2010 BDSRCO, Inc.
A year ago I started my first freelance assignment with Bealls Department Stores. They asked me to create a series of Florida icons for their in-house brand Sunbay. They were scheduled to purchase 5 designs, but upon seeing all 10 sketches they decided to purchase 7 finals. Here are the 7 final designs I turned in:
The in-house artists then prepared the artwork in the color palette for that delivery, and the buyer chose which pieces they wanted to purchase. There were different designs purchased for Misses, Petite and Positively Plus. And the artists also created an all-over repeat using the icons, which were used on the 3/4 sleeve shirts.
Here are some examples of the basic v-neck tees that are in stores now:
Positively Plus:
3/4 Sleeve all-over print:
These are just the images I was able to get from the Bealls online store, there may be more versions in-store. Here is a link to the Sunbay section. Keep in mind that this link will eventually expire.
Copyright © 2010 BDSRCO, Inc.
I put together a design for the GBC short term missions trip to Serbia this summer. The line work on the crane got lost a little too much in the final screen prints…I don’t know if that’s just something I need to plan for in the future or if maybe it had to do with white ink on a dark ground. Well no one from church complained, but it’ll still bug me.

The team wore the shirts on Sunday for the Spaghetti luncheon. (It was fun seeing Ray serve food to others!) We could still really use support for the cost of the trip, if you think you might be interested in helping out you can read more about the details at this blog post here: http://otherthingsbyjessica.blogspot.com/2010/03/missions-2010.html
So now that it’s May, I’m finally posting my Valentine card designs. They were a spur of the moment inspiration, as was a whole little Valentine’s party I planned for Life Group that week. I got the idea to make matchbook valentines from this blog: Say YES! to hoboken that got the idea from this site. That’s a great thing about the internet for creatives, sharing ideas so we can all then turn them into original creations of our own!
I used the template as a rough sizing guide, but I really re-created it when I did my designs in Illustrator.
I thought it would be fun to take the theme of love for Valentine’s day and focus it on the greatest love of all, the love from our creator! So I created a girl’s theme as seen above, featuring the verse “Your love, O LORD, reaches to the heavens, your faithfulness to the skies.” -Psalm 36:5. This was the jacket cover of the matchbook. And the boy’s theme as seen below, features the verse “How priceless is your unfailing love! Both high and low among men find refuge in the shadow of your wings.” -Psalm 36:7
So then the interior folded card (what replaced the matches) had a prayer for the recipient to have their hearts set on fire for the Lord. I included a space to write the person’s name and then Ray and I signed the cards with love at the bottom of the note.
One of my favorite parts of doing a project like this is the fine details in craftsmanship. I don’t know how well you can see it from the photos, but I used a glossy paper stock for the covers. A matte paper for the cover lining, in an appropriate matching color for the theme, and thick matte card stock for the folded notes. It’s just fun to make something even better than what I could buy at the store for our friends.
































